"The Complete Guide to Sales Force Incentive Compensation" explores the concepts, tools, and processes necessary to create incentive plans that motivate the sales force and drive results The book prахэтгovides step-by-step methods to help readers design, implement, and administer a new plan encompassing pay level, salary-incentive mix, performance measures, and performance-payout relationship Readers will find eye-opening, real-world examples, detailed case studies, бжбыбand scorecards, as well as valuable insight on how they can assess their current plan and evaluate and compare proposed alternatives This invaluable book helps readers energize their entire sales team - both in the field and in-house - and increase their bottom line Авторы Андрис А Золтнерс Andris A Zoltners Прабхакант Синха Prabhakant Sinha Салли Э Лоример Sally E Lorimer.